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Glossary

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  • 2D CAD 
    • Two-dimensional computer-aided design used for drawing, drafting and sketching conceptual designs.
    • Since only length and height information is displayed on a flat surface, it is ideal for blueprints, for floor plan development, building permit drawings and for product catalogues and schematic drawings.
  • Blogging 
    • The process of writing a blog, which is often informal texts, sharing your thoughts or information about a topic with other readers.
  • B2B
    • B2B Marketing or Business to Business Marketing is when a business sells to another business and not to individual customers. 
  • B2C

    • B2C Marketing, also known as Business to Consumer Marketing --the way in which a company provides its customers (individual people or firms) with products or services..

  • Copyright

    • Copyright is legally exclusive ownership of an image, video, audio, etc. 

    • Publication or distribution of the copyrighted material can only be done with expressed written permission by the owner.

    • Use of copyrighted material online in advertisements can result in a copyright strike where the audio may be muted or the ad may be prevented from running. 

    • Symbol ©

  • E-Newsletter
    •  A regular email that is sent to customers about the latest activities of a business. This keeps your customers upated with the latest topics of interest to them.
  • GIF
    • The Graphics Information Format is a computer file format that is used for the storage of graphic or visual images, such as videos, colour images and animations.
  • HR
    • HR is responsible for all the employees in the company, including the maintenance of a healthy working environment that attracts and retains their qualified staff.
    •  HR or Human Resources refers to the department or an individual hired by the company to deal with the sourcing, screening, recruiting, and training of applicants.
  • Infographic
    • A visually appealing set of charts, diagrams, or illustrations that represent data, statistics and information in a way that it could easily be understood at a glance.
  • Leads 
    • A lead is a response or request that you receive from your website, allowing you to contact the customer or client directly.
  • Mission Statement
    • A statement about why an organization exists and explains the kind of service it provides to the public.
  • Niche Market
    • A specific market range aimed at a particular target range, price, service, quality and demographics to sell a small, specialized product or service. 
  • PDF
    •  A PDF or Portable Document Format, is a file format that is used to present documents, texts, and images in a fixed layout which can be viewed on any computer screen,
  • Prospect
    • A prospect is a lead contact with a potential customer. A lead inquiry is customers that show interest in your products
  • Prototyping
    • This is the earliest drawing or draft of a 2D CAD Drawing, (a two-dimensional computer aided design) which can be modified, improved upon, and altered according to the design requirements.
  • PPC
    • PPC (Pay Per Click) is an online advertising model that is used to drive traffic to websites. The Advertiser pays the publisher every time the ad is clicked by a potential customer 
  • Reach
    • Total number of people who see your advertisment or post